Didsbury Gin is to extend its flavoured gin lineup with Stawberry & Sicilian Lemon and Blood Orange & Ginger flavours.
Rolling out in Selfridges, Harvey Nichols and other retailers from 11 November, each tipple has an abv of 40%.
They are said to be made from “all-natural fruits and flavours” via a combination of “traditional artisan methods that infuse hand-peeled fresh citrus, British roots and hand-cracked juniper berries”.
“As with our hugely successful Raspberry & Elderflower expression, we’re always pushing to find innovative flavour combinations which not only keep up with current consumer trends but provide our brand with a point of difference within the ever-growing flavoured gin category,” said co-founder Liam Manton.
He added the NPD retained the company ethos of “producing high-quality vibrant, zesty gins”.
The NPD, which is being sold in 50cl bottles (rsp: £14.95), follows the launch of the brand’s Tutti Frutti gin liqueur in collaboration with MasterChef champion Simon Wood in August.
Manton and co-founder Mark Smallwood, who both established Didsbury Gin in 2017, appeared on Dragons’ Den in January and landed a £75,000 investment from Jenny Campbell for 30% of the business.
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