A tie up between Diet Coke and Bridget Jones is the highlight of Coca-Cola Enterprises' £37m support package for its brands this year. Coke, Diet Coke, Fanta and Dr Pepper take the lion's share of the spend. The £16.6m on Coke includes support for its Coke Auction net site and an on-pack glass promotion. In June and July, CCE will run a Music4You collector scheme on packs offering music through various prizes and events, followed by football tie ups from August. Support for the link with the Bridget Jones Diary movie release on April 13 includes radio ads and, as part of its Think Local Act Local strategy, opportunities to win tickets for premieres across the UK. There will be an extra Bridget Jones short story inserted into 12 and 24 packs. A £3m spend on Oasis' five new flavours includes a Karma Brothers TV ad. The Alive fruit drink rolls out in April with a £3m budget. Packaging changes include a switch from glass to plastic and new graphics. CCE's traditional squash brand Rose's has been extended to include cloudy lemon and zesty orange variants. Appletise is renamed Appletiser to bring it into line with its global branding and it moves into a 330ml can. Kids' brand Capri Sun has had a packaging makeover and for the first time will have on-pouch promotions. CCE's promotional plans cover just the first six months of the year. More is expected in the second half when its Harry Potter and Disney licences come on stream. {{MARKETING - P&P }}

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