Paul Murphy will become Twinings commercial director from December 2 as the company gears up for the launch of a £3m brand support campaign in the New Year.
The campaign will include sampling, door drops and multi-media advertising as well as online activity. It comes after last month's redesign of Twinings' speciality tea range, including bestseller Earl Grey, with fresh, bright visuals to appeal to modern consumers.
Murphy will be responsible for driving the overall development of the Twinings brand. He replaces Ian Dewar who retires as planned this Christmas.
Murphy moves from Bacardi where he was global brands director for Bombay Gin. Before that he was director of Bacardi, with overall responsibility for Bacardi, Bacardi Breezer and Bombay Sapphire.
Before joining Bacardi, Murphy worked for Reckitt and Colman, now Reckitt Benckiser, in France and the US.
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The campaign will include sampling, door drops and multi-media advertising as well as online activity. It comes after last month's redesign of Twinings' speciality tea range, including bestseller Earl Grey, with fresh, bright visuals to appeal to modern consumers.
Murphy will be responsible for driving the overall development of the Twinings brand. He replaces Ian Dewar who retires as planned this Christmas.
Murphy moves from Bacardi where he was global brands director for Bombay Gin. Before that he was director of Bacardi, with overall responsibility for Bacardi, Bacardi Breezer and Bombay Sapphire.
Before joining Bacardi, Murphy worked for Reckitt and Colman, now Reckitt Benckiser, in France and the US.
{{JOBS & CAREERS }}
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