Disaronno has launched an on-pack promo with Italian casual dining chain Bella Italia.
It will see a neck collar roll out across the brand’s bottles in 147 Tesco stores, offering £10,000 worth of vouchers to use in Bella Italia restaurants.
Every bottle purchased will also guarantee shoppers a free Disaronno cocktail in Bella Italia - either a ‘Sicilian Sour’ with Sanpellegrino Limonata or a ‘Sunset on the Beach’ with cranberry, orange juice and tonic water.
The liqueur brand said it wanted to “drive on-trade volumes whilst simultaneously supporting off-trade partners”.
The on-trade had “always been a key focus for us” said Disaronno on-trade marketing manager Gemma Monaghan. “This is a great opportunity to support our off-trade partners whilst driving consumers into Bella Italia restaurants to experience the versatility of Disaronno, and how it can be used within different cocktails, inspiring them with ways to drink it at home.”
The promotion will run until the end of January.
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