Functional foods, organic products and mood foods will be the biggest growth areas for new product development, according to Leatherhead Food RA.
Speaking at last week's International New Products Forum, Leatherhead's director of information John Young predicted the line between health supplements and food would become increasingly blurred.
The next generation of products, said Young, would be tonic driven concepts or with cereal based ingredients.
And there would be an increase in products targeting consumers at different lifestages for example, dairy products for teenagers, mothers or mid lifers.
David Jago and Lynn Dornblaser, editorial directors at International Information Services, predicted there would be wider use of herbal and botanical ingredients in mainstream products as well as increased interest in food sourcing and ethical issues.
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