Nescafé has changed tack with its latest marketing campaign for Dolce Gusto by ditching its sponsorship of TV programmes for its first TV ad in two years.
The new campaign features the strapline "Coffee is not just black" and takes its theme from Dolce Gusto's multi-coloured "pods", which each contain a different flavour, such as cappucino, mocha or espresso.
It urges consumers to see coffee in "a totally new" way, linking each colour to an activity such as riding a scooter or taking a balloon ride.
The new campaign features the strapline "Coffee is not just black" and takes its theme from Dolce Gusto's multi-coloured "pods", which each contain a different flavour, such as cappucino, mocha or espresso.
It urges consumers to see coffee in "a totally new" way, linking each colour to an activity such as riding a scooter or taking a balloon ride.
No comments yet