Doritos has added a duo of pizza-inspired flavours to attract gen Z shoppers.
Loaded Pepperoni Pizza and Triple Cheese Pizza are both non-HFSS and contain more corn “for a perfect crunch”.
They have rolled into major retailers in a 180g sharing format (rsp: £2). Price-marked 70g packs of the Loaded Pepperoni Pizza flavour have also rolled into convenience stores (rsp: £1.25).
As Doritos and pizza were both popular food choices during sharing moments, the new launches would help the brand to continue leading in these occasions, it said.
Doritos marketing manager Alex Nicholas said the team was “delighted to launch these new products which tap into a very clear need from gen Z for new and exciting flavours that they can enjoy during sharing occasions”.
“Taste and experience remain a priority for our brand, so by combining the indulgent flavour of pizza with our iconic chip, this launch will ensure we remain well-placed to meet this demand.”
The innovations will be supported by a media campaign, launching this month.
It comes as part of a larger innovation push by Doritos owner PepsiCo to recruit younger shoppers to its snacking range – and a commitment to make 50% of its snacks sales come from healthier lines by 2025.
For instance, the fmcg giant added a duo of non-HFSS Walkers Max Strong flavours in June to lure in a “younger generation”.
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