Dorset Cereals has expanded into single-serve breakfast pots.

The 75g pots, which come in its three best-selling variants - Simply Delicious muesli, Toasted Coconut and Wheat Flakes and Honey Granola - rolled out to Tesco and Sainsbury’s this week priced at 99p.

Brands such as Quaker’s Oats So Simple already sell porridge in individual pots, while Kellogg’s sells single-serve pots of Corn Flakes, Crunchy Nut and Special K though the impulse channel.

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