Douwe Egberts is rolling out limited-edition etched glass jars to mark the Diamond Jubilee.
Its Pure Gold and Pure Indulgence instant coffees jars are being etched with a commemorative emblem and the label has been scaled down to show off the design.
“We wanted to produce a commemorative gift consumers could keep,” said marketing director Corrine Hopwood.
The 190g jars (rsp: £6.59) are set to roll out to supermarkets from 1 May.
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