Dove has extended its Purely Pampering skincare portfolio with a Pistachio Cream & Magnolia body lotion.
Rolling out now, the product (rsp: £3.99) would tap current demand for luxurious fragrances and encourage consumers to trade up and increase basket spend, said brand manager Tom Stone.
The newcomer is benefiting from a £1m push running now for the brand, including TV, press and online activity.
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