Dr Oetker is ditching the Supercook logo from its home-baking range as part of a design revamp of its 100-strong portfolio.
The German food giant, which bought Supercook in 2007, has spent £250,000 repackaging and branding the whole range. The new-look packaging rolls out next month, starting with Hundreds & Thousands, Sugar Strands and Jelly Diamonds.
Changes include colour-coding to help shoppers navigate the fixture. Gold will be used for ingredients, blue for coverings and green for decorations.
The German food giant, which bought Supercook in 2007, has spent £250,000 repackaging and branding the whole range. The new-look packaging rolls out next month, starting with Hundreds & Thousands, Sugar Strands and Jelly Diamonds.
Changes include colour-coding to help shoppers navigate the fixture. Gold will be used for ingredients, blue for coverings and green for decorations.
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