Dr Oetker is relaunching its home baking products with packaging in a uniform colour scheme.
The line-up, which currently uses a range of pack colours, is to next month begin rolling out all its products in blue packaging, which will also feature new photography. Dr Oetker said research had shown a single colour improved shelf stand out and helped consumers find their brand and product of choice more quickly. l Following a recent rebrand, Renshaw is reintroducing its pouched Snip & Swirl product under the name Piping Frosting. It is also rolling out Ready-to-use Frosting in a 400g pot. Both products carry a £2.49 rsp.
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