Driscoll’s, the global market leader in fresh berries, has made its official launch into the UK market.
The berry giant has unveiled its Devoted to Delicious marketing campaign to introduce UK consumers to the “superior taste” of Driscoll’s and herald its arrival in the country.
The brand said the campaign showcased its commitment to exceptional taste and quality, and celebrated “the joy of eating fresh, flavourful berries”.
“At Driscoll’s, we are passionate about delivering the juiciest and freshest berries to our consumers,” said Isla Haslam, marketing manager at Driscoll’s. “The Devoted to Delicious campaign is not only a celebration of our heritage and our dedication to flavour innovation, but also a significant moment as we officially introduce Driscoll’s in the UK.”
Branded billboards will be strategically placed across high-traffic areas of London, and berry sampling via a Driscoll’s bike will take place across the capital.
The campaign will also include a fruit gifting installation in Brick Lane in October, which will offer an immersive berry experience and an interactive way to taste Driscoll’s berries.
“We are thrilled to bring this experience to London, allowing consumers to taste the difference that sets Driscoll’s apart,” said Haslam.
The marketing campaign was brought to life in collaboration with And Rising and Tomorrow Brands.
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