Dubonnet has a contemporary new look to appeal to wine drinkers. The branding - complete with the traditional
black cat motif - aims to target wine drinkers aged over 35 who are educated, adventurous and enjoy entertaining.
“We have identified that the ideal ‘Dubonnet moment’ is as a pre-dinner drink when many female consumers would consider a glass of wine,” said Crispin Stephens, marketing manager at Pernod Ricard.
The 158-year-old recipe, based on wine, herbs and spices, remains unchanged.
black cat motif - aims to target wine drinkers aged over 35 who are educated, adventurous and enjoy entertaining.
“We have identified that the ideal ‘Dubonnet moment’ is as a pre-dinner drink when many female consumers would consider a glass of wine,” said Crispin Stephens, marketing manager at Pernod Ricard.
The 158-year-old recipe, based on wine, herbs and spices, remains unchanged.
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