A new ad for Cusson's Imperial Leather slips on to TV screens this week as part of a £9m investment in the brand. It airs on February 19 andshows a woman enjoying a shower. Foam falls on her rubber duck which then springs to life and dances around the tub. The strapline is: Release the lather'. This, together with the brand's new logo sitting on a bed of lather, appears on all new look packaging. The company want consumers to identify the products as "the ultimate lather experience". The campaign also includes TV, web site and outdoor media. {{P&P }}

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