Independent retailers stocking E&J Brandy can win prizes including iPads and Kindles in a game-show style promotion.

A two-meter-high spinning wheel will tour UK cash & carries this month and next, offering the chance to Spin to Win when they buy the product. Other prizes include watches and free stock.

The brand, part of the E&J Gallo portfolio, is being supported by a wider text-to-win campaign for customers of participating wholesalers and symbol groups.

“The promotion will create a memorable brand experience,” said Paul Williams, founder of brand marketing agency Davison Williams, which devised the promotion.

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