Eat Natural aims at 'active' consumers with new protein snack bar

Eat Natural is hoping to tap the trend for protein-enriched products with a new snack bar.

Eat Natural Protein Packed contains peanuts, coconut, soya crispies, honey and dark chocolate chunks, with each 45g bar containing 10g of protein compared with 5g in existing bars.

Rolling into 200 Tesco stores at the end of this month (rsp: £1.99/three-pack), the bar would appeal to active consumers, said Eat Natural founder Praveen Vijh.