Eat Real overhauls packs and adds flavours in ‘boldest’ launch yet

Free from snacking brand Eat Real has overhauled its pack designs and added five variants in what it claims is its “boldest” launch yet.

It has expanded its Hummus Chips range with Lime, Chilli & Sea Salt, Caramelised Onion & Balsamic and Italian Cheese & Black Pepper (rsp: £1.20/45g & £2.25/110g), all of which are HFSS compliant.

Meanwhile, a duo of Lentil Chips (rsp: £2.25/95g) – Chargrilled Red Pepper & Smoked Paprika and Greek Cheese, Tomato & Herb – have also joined the lineup.

The snacks rolled into Tesco and Ocado this week, having scooped four of William Reed’s Farm Shop & Deli Product Awards earlier this month, including a Gold award for Italian Cheese & Black Pepper.

Updated pack designs feature “vibrant, food-led photography” to dial up taste cues.

“We believe that snacks should be as exciting as the food we cook at home – big on flavour, inspired by kitchen combinations we love, and never feel like a compromise,” said Eat Real chief marketing officer Sandie Dilger.

“2025 is a big year for Eat Real, and we’re kicking it off with our boldest range yet.”

It comes after Eat Real’s sister brand Proper last week unveiled a duo of cheesy flavoured snacks: All The Cheese Lentil Chips and Mature Cheddar Popcorn.