Eat has responded to the urgency for clearer allergen labelling with the deployment of bespoke label holders.
Eat complained existing holders were too small, too easily dislodged and broken - and consequently too costly.
The new specially designed holders from retail display specialist Wrights Plastics are larger to allow for better visibility of allergen details, and stay in place when knocked thanks to a more secure clip.
Wrights claims the holders are half the price of what Eat previously paid, and less liable to break because of a switch from 5mm acrylic to polyethylene terephthalate glycol (PETG) which is stronger.
They also decrease the amount of time customers pour over product labelling, meaning they make quicker purchasing decisions.
The importance of comprehensive and highly visible allergen labelling has been brought into sharp focus with “Natasha’s Law” which will come into effect in England, Wales and Northern Ireland in summer 2021.
This will mandate full ingredients labelling on pre-packaged foods.
The legislation is so named after Natasha Ednan-Laperouse, who died after eating a baguette bought from a Pret a Manger in July 2016 when she was 15 years old.
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