Ecotone has promoted Bryan Martins to UK CEO, replacing Emma Vass.
Martins, who was previously chief marketing officer for Ecotone, took the reins last week after his predecessor Vass left to join desserts maker Gü.
Martins has over 20 years of leadership experience in the fmcg industry.
His background includes an eight-year stint at Danone, where he worked across its dairy and waters businesses, culminating as UK&I marketing director for waters.
Martins left Danone to join Ecotone as UK marketing director in 2018, and was tasked with strategic oversight and leadership of the UK brand and category teams.
He was then promoted to chief marketing officer for the Ecotone group in 2022, driving its focus on developing growth in core categories and innovation across its European portfolio, including Clipper Teas and Bjorg.
“We are excited to welcome Bryan to the role of UK CEO for Ecotone,” said Ecotone Group CEO Christophe Barnouin.
“His tenacity, commercial insight and creativity make him the ideal candidate to drive the UK business forward.”
Martins added: “I’m excited for this new opportunity within the group and completely energised for this mission ahead of us to accelerate our growth and impact on the food industry.”
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