An advert for omega 3 eggs has been banned because it uses children's voices.
The ad, for Noble Foods' omega 3 eggs, had included children singing the song “Chick, chick, chick, chick, chicken, lay a little egg for me”, but the Broadcasting Advertising Clearance Centre ruled that using their voices was outside the television standards codes, according to the Daily Telegraph.
The BACC allowed children under some circumstances to feature in egg adverts but their voices could not be used to promote omega 3 eggs, a spokeswoman told the paper. The ad has now been recorded using adult voices.
In June last year the BACC refused to clear a re-run of the classic 1960s 'Go to work on an egg' ads starring Tony Hancock, because promoting eggs as a daily breakfast was "nutritionally unsound".
The ad, for Noble Foods' omega 3 eggs, had included children singing the song “Chick, chick, chick, chick, chicken, lay a little egg for me”, but the Broadcasting Advertising Clearance Centre ruled that using their voices was outside the television standards codes, according to the Daily Telegraph.
The BACC allowed children under some circumstances to feature in egg adverts but their voices could not be used to promote omega 3 eggs, a spokeswoman told the paper. The ad has now been recorded using adult voices.
In June last year the BACC refused to clear a re-run of the classic 1960s 'Go to work on an egg' ads starring Tony Hancock, because promoting eggs as a daily breakfast was "nutritionally unsound".
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