Chocolate brand Elizabeth Shaw has moved into bars for the first time as part of a brand revamp.

Shaw has launched Dark Chocolate Mint Crisp and Milk Chocolate Butter-scotch Crisp bars (rsp: £1.79/100g), and has added a Milk Chocolate Butter-scotch variant to its Crisp range (rsp £3.69/175g). It has also extended its Flutes range with a selection pack (rsp: £6.49/267g). The NPD is part of a relaunch of the entire brand.

Elizabeth Shaw has recorded 16.8% growth year-on-year to £6.5m [Nielsen 52w/e 11 June 2011].

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