Organic babyfood brand Ella’s Kitchen has launched its first range of breakfast cereals.

The range will come in ‘spouches’ - pouches with spouts - which it said were easy to pour, no-spill and resealable.

The range launches in Sainsbury’s stores later this month and comprises two Stage 1 baby porridges (rsp: £2.19 and £2.29), two Stage 2 porridges (rsp: £2.49) and ‘the Round Ones’, a multigrain cereal (rsp: £2.19).

Ella’s Kitchen said some adult cereals contained too much salt and sugar for children.

“Our aim is to invigorate the baby cereals category with a healthy, handy and fun range that will appeal to babies as well as their parents,” said founder Paul Lindley.

Topics