Ella’s Kitchen has gained its first listing in the cash & carry sector after distributor RH Amar secured a distribution deal with Costco.

A bespoke pack of 24 pouches will be available in Costco featuring its three best-selling smoothie variants.

“As our brand has grown, we have seen how Ella’s Kitchen has become increasingly strategically important to retailers across a number of channels,” said founder Paul Lindley.

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