Value energy drink Emerge is embarking on its biggest push to date, targeting the ‘modern man’ with the tagline ‘Sorts you right out’.
The activity kicks off next week and will include university sampling tours, TV sponsorship on Channel 4’s 4music network and partnerships with Warner Bros Pictures and Legendary Pictures.
The drinks, which the company claimed were “usually less than half the price of the leading brand”, were purchased by almost a million households last year [SIG 52 w/e 27 April 2013].
“We’ve invested significantly to encourage trial and reach millions of new customers in the process,” said brand manager Calli O’Brien.
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