Entenmann's will continue to push its products into a wider variety of eating occasion next month with a launch and a redesign. It will introduce a new range of premium Café-Style Muffins which are targeted at snackers ­ particularly at tea or coffee-time. The mushroom-shaped muffins are intended to recreate authentic coffee shop flavours and come in Lemon and Poppyseed, Double Chocolate Chip, Carrot Cake, Morning Glory and Cranberry varieties in packs of four (rsp: £1.69). The company has also redesigned packaging on its six-strong Celebrations range for the first time since its launch seven years ago. New packs feature a star icon to highlight the range's positioning ­ premium, indulgent ambient cakes for special occasions. {{P&P }}

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