South African wine Arniston Bay has been earmarked for a £500,000 marketing push throughout the summer.
Ads for the brand will appear on the London Underground as well as in glossy lifestyle titles. Featuring shots of the bay which the wine is named after, the posters aim to evoke a "hint of escapism" to commuters using the Tube during the summer.
Anton du Toit, chief operating officer at Vinfruco, the brand's exporter, said: "The campaign is part of our continued commitment to the UK market and to increasing Arniston Bay's position in the brand rankings."
The campaign will include a series of in-store promotions and consumer tasting events with radio promotions planned for later in the year.
{{MARKETING }}
Ads for the brand will appear on the London Underground as well as in glossy lifestyle titles. Featuring shots of the bay which the wine is named after, the posters aim to evoke a "hint of escapism" to commuters using the Tube during the summer.
Anton du Toit, chief operating officer at Vinfruco, the brand's exporter, said: "The campaign is part of our continued commitment to the UK market and to increasing Arniston Bay's position in the brand rankings."
The campaign will include a series of in-store promotions and consumer tasting events with radio promotions planned for later in the year.
{{MARKETING }}
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