Essential oils are being used in Unilever UK's relaunched Surf range.
Surf with Essential Oils will hit shelves in July, supported by a comprehensive marketing campaign, including TV, outdoor and press ads.
The launch also includes the release of a new variant, Lavender and Oriental Blossom. "Consumer research has shown that most women in the UK are aware of essential oils and associate them with well-being and fragrance," said brand manager Assunta Faiello.
A droplet icon on pack will indicate the different fragrances.
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