Tesco has signalled plans to ramp up its presence in the video games market with the  capture of former EUK games chief John Stanhope.

Stanhope, who spent more than 20 years with EUK parent the Woolworths Group before it entered administration last year, joins the supermarket giant as senior buying manager.

The appointment will be regarded as evidence that the UK’s largest retailer plans to step up its presence in the video gaming market.

"We're delighted to welcome John to the team and it highlights our clear ambitions for Games in 2009,” Tesco entertainment director Rob Salter told gaming website MCV.

“[His] arrival strengthens our team while his knowledge and experience will allow these ambitions to be realised. John has the respect and trust of the industry and the appointment will enable us to continue to work closely with our partners as we drive the business forward.”

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