Walkers is introducing a limited edition Roasted Onion & Balsamic Vinegar flavour and two new Sensations Selections multipacks to its premium lines.
The two multipacks include Eastern Selection - containing packs of Tandoori Masala Poppadoms, Spare Rib & Five Spice Crackers and Thai Sweet Chilli flavoured crisps - and Crisp Selection. Crisp Selection also contains Thai Sweet Chilli as well as Slow Roasted Lamb & Mint and Sea Salt & Cracked Black Pepper flavours. Both multipacks, containing four bags, will retail at £1.49.
The new Roasted Onion & Balsamic Vinegar will be available in 40g and 150g bag formats (rsp: 40p and £1.35 respectively).
The new flavour and multipacks will be supported by a £2m ad campaign.
Meanwhile, Walkers unveiled a new star-studded TV ad this week, featuring Simon Cowell, Gary Lineker and pop band McFly, to support Walkers Comic Relief limited edition crisps, designed to raise money for Red Nose Day.
The two multipacks include Eastern Selection - containing packs of Tandoori Masala Poppadoms, Spare Rib & Five Spice Crackers and Thai Sweet Chilli flavoured crisps - and Crisp Selection. Crisp Selection also contains Thai Sweet Chilli as well as Slow Roasted Lamb & Mint and Sea Salt & Cracked Black Pepper flavours. Both multipacks, containing four bags, will retail at £1.49.
The new Roasted Onion & Balsamic Vinegar will be available in 40g and 150g bag formats (rsp: 40p and £1.35 respectively).
The new flavour and multipacks will be supported by a £2m ad campaign.
Meanwhile, Walkers unveiled a new star-studded TV ad this week, featuring Simon Cowell, Gary Lineker and pop band McFly, to support Walkers Comic Relief limited edition crisps, designed to raise money for Red Nose Day.
No comments yet