Evian has a January Detox programme lined up for festive season over-indulgers and has invested £1m of the brand's £10m 2002 support in PR. As part of its out of season penetration' campaign, the company has organised a cross-promotional offer in Waitrose stores throughout January, with consumers who buy a six x 1.5litre Evian multipack getting a free punnet of fresh fruit. Waitrose and Asda are running fruit and Evian sampling sessions and distributing detox plan leaflets in all stores. {{P&P }}

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