Pepsi has announced a £20m sponsorship deal with the Football Association which gives the brand the right to use the England squad and the FA Cup in its marketing campaigns.
The deal will help to herald the UK arrival of Pepsi’s Gatorade sports drink, the US market leader, and Aquafina water later in the year. Both products will be official FA drinks.
See this week’s copy of The Grocer for more information.
The deal will help to herald the UK arrival of Pepsi’s Gatorade sports drink, the US market leader, and Aquafina water later in the year. Both products will be official FA drinks.
See this week’s copy of The Grocer for more information.
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