Fage UK is ramping up its presence in the split-pot yoghurt category with a new fruity range it hopes will generate £3.5m a year.

The blueberry, strawberry, tropical fruit and sweet honey variants, which will be part of its Total 0% range, would "provide a unique premium diet offering," said Emma Wilson, PR & marketing director at Fage UK.

The range went into the majority of Waitrose stores on Monday, with an introductory price of 79p per pot (usual rsp: £1.09) and joins Fage's existing Total 2% with honey split pot.

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