Instant mash potato brand Smash is about to launch its latest on-pack offer ­ a Laughing Martian Mug. The mug, available for two tokens and £3.50, has a picture of the Martians from the famous TV ads and a light sensor mechanism in the base which triggers the sound of their metallic laughter. Tango Talk, the on-pack promotion offering free mobile calls with every 500ml purchase of the orange drink, has been extended until spring 2002 due to popular demand, said Britvic. Sainsbury is aiming to liven up organic cooking with the introduction of new Swedeponic' organic potted herbs. The range includes three popular varieties ­ basil, parsley and coriander. Chicago Town Pizza is launching its biggest promotion yet on 13cm/5in individual deep-dish pizzas, offering customers the chance to drive off in one of five limited-edition Chrysler PT Cruiser Chicago cars and a year's supply of free pizza. Rothmans is to introduce 10-cigarette packs of its its new 555 Smooth brand, first launched in 20s last October. Coffee maker Douwe Egberts has launched its first organic portfolio. Simply titled Organics, the range includes both roast and ground coffees (rsp: £2.89 for 250g) and a freeze dried instant variant (£2.79 for a 100g jar). Relish brand Bick's is broadening its portfolio with the launch of a world collection range which offers relishes, chutneys and salsas from six areas of the world. Posh Spice Victoria Beckham is to star alongside Gary Lineker in the next TV ad for Walkers Crisps. Eden Vale is to add Deep Fill Fruit to its range of Ski yogurts. The new offering has fruit pieces at the bottom of deeper 160g pots and comes in five flavours, rsp: 39p. Calypso Soft Drinks has a clear strategy with its latest launch. Clear Calypso is a sugar-free mineral water drink in a range of flavours which come in the brand's distinctive cartons. Friskies is extending its Felix Duos range of cat food with the launch of a new 6 x 85g Variety Pack of its dry food. Chilean fruit will be beamed onto British cinema screens from mid-February to the end of March as the focal point of a promotional campaign by the Chilean Fresh Fruit Association. Gillette is launching an instore Kick for $1 million' promotion this month with spot the ball cards being given away with each purchase of MACH3 razor and blades, Blue II 10s or Gillette Series. Gerber Foods Soft Drinks is relaunching its Sunpride juice brand this month. New-look packaging includes a re-cap opening device on the Tetra Brik Aseptic one-litre cartons which are designed to provide easier opening and pouring. {{P&P }}

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