Persil is celebrating its 100th birthday with a £4m spend including a pack promotion and TV ads.
The two-month push, being rolled out now, offers consumers two-for-one entry into some of the UK and Ireland's top family attractions including Alton Towers and Legoland.
TV ads focused on Unilever brand's promise of 'being tough on dirt and gentle on clothes' are running throughout April.
"We want to strengthen our brand promise of performance and care," said brand manager Assunta Faiello.
The two-month push, being rolled out now, offers consumers two-for-one entry into some of the UK and Ireland's top family attractions including Alton Towers and Legoland.
TV ads focused on Unilever brand's promise of 'being tough on dirt and gentle on clothes' are running throughout April.
"We want to strengthen our brand promise of performance and care," said brand manager Assunta Faiello.
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