Fanta has added three “fruity” flavours to its zero-sugar line-up.
They are Apple, Raspberry and limited-edition Tutti Frutti.
The NPD was designed to help retailers expand their customer base and tap into the 2.5 million shoppers who frequently bought Fanta flavours, said Fanta supplier Coca-Cola Europacific Partners (CCEP).
The Apple and Raspberry variants will roll out from 24 February in 330ml cans, 8x330ml multipacks, 500ml rPET bottles and 2L rPET bottles.
Tutti Frutti, meanwhile, will be available from mid-March in a “sleek” 250ml can format. It offered a “vibrant” mix of peach, pineapple and banana flavours, said CCEP.
All three launches will be supported by a multimillion-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.
“We’re excited to be expanding our core Fanta Zero range with the introduction of tangy Apple and sweet Raspberry, which will cater to consumers’ growing appetite for apple and raspberry flavours,” said Rob Yeomans, VP commercial development at CCEP GB. “Our Tutti Frutti is like a carnival in a can, boasting a vibrant design that catches the eye and offers a nostalgic flavour.”
Fanta sales fell by £1.9m on volumes down 3.5% last year, according to The Grocer’s Top Products survey [NIQ 52 we 7 September 2024].
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