Sainsbury’s is teaming up with the RSPCA for Farm Animal Week this year, launching a fundraising drive on Freedom Foods products.
Sainsbury’s will donate 5p to the RSPCA for every purchase of selected Freedom Foods products during the week, from 18 to 24 June.
It will be the biggest-ever Freedom Foods push to date, said Sainsbury’s brand director Judith Batchelar, and was a “natural fit” for the retailer.
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