Ferrero has announced a raft of NPD across its brands, alongside an £8.1m media investment. Rocher, Raffaello, Thorntons, Kinder and Tic Tac will all see new products this season.
New to the Rocher line-up is the Ferrero Rocher Shooting Star (rsp: £1.99) and the Ferrero Mini Tree (rsp: £2.09/50g) especially for Christmas. The Raffaello range will feature a Mini Tree (rsp: £2.09/50g) to run alongside the Rocher variant, and the brand has also launched the Raffaello Micro Ballotin (rsp: £1.23), which will be available all year round.
Launches from Kinder include the Kinder Choco-Bons Box (rsp: £4/300g) and the Kinder Chocolate Minis Hangable Star (rsp: £1.50), while Kinder Joy will be returning at Christmas with a new design (rsp: 99p).
Thorntons has added three new Advent calendars to its range, featuring the Santa Advent Calendar (rsp: £3), the Gruffalo Advent Calendar (rsp: £3), and the Continental Advent Calendar (rsp: £8) to target the grown-up market and offer a Continental chocolate behind each door. Thorntons’ models have also been relaunched, with new poses and packaging. The Snowman, Santa and Reindeer will be available in 60g and 200g.
To support the NPD, Ferrero has invested just over £8m. As part of the investment, Raffaello will get its first TV advert in the UK to educate consumers on the difference between it and Ferrero Rocher. The ad will be on air from October, and has been designed to engage a younger audience with the brand. The campaign will also include digital activations, one million samples and in-store displays.
Ferrero Rocher, which has relaunched its website, will be supported by a £2.5m spend, with an advert running for 11 weeks from 2 November. Nationwide sampling and Facebook activation will run alongside, and the Ferrero Collection will see a £675,000 investment, with print and TV advertising from November.
The latest moves follows Ferrero’s announcement of a £4.9m campaign for Thorntons brand, which it acquired in August 2015, as well as a new boxed chocolates category strategy.
“We know consumers love our products and that they are a staple on the seasonal shopping list,” said said Levi Boorer, customer development director at Ferrero. ”By investing in heavyweight media campaigns and NPD, we believe we can help provide retailers with the perfect gift this Christmas: sparkling sales.”
Ferrero has also revamped the Tic Tac brand. New packaging will be rolled out across all formats and flavours by January, with a £1.2m media investment to support the move.
New products to join the refreshed range will include Mint Rush, which is available from October and will feature a mix of two flavours: Smooth Mint and Fresh Rush (rsp: 58p/18g and rsp: £1.31/49g). The second launch is Winter Warmers special edition packs, which will be available from September in Sweet Mint and Spicy Orange variants.
“We know our target consumers have a great affinity with Tic Tac and this year, in true Ferrero style, we are making a heavyweight investment to support the brand, ensuring Tic Tac is completely unmissable at every touchpoint,” said Boorer.
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