Healthy snacking brand Fibre One has added a new range of 90-calorie doughnuts.
They are touted as being “coated in a rich, smooth topping and generously coated with sweet sprinkles”, yet offering “functional benefits thanks to a high fibre content”.
Two flavours – Chocolate and Strawberry & Cream – will roll out into Tesco from 27 June in packs of four (rsp: £2.89).
Fibre One 90 Calorie marketing manager Adrienne Burke said the brand was “taking things up a notch with the most meaningful NPD we’ve ever proposed to our consumers”.
The launch will be backed by a £1.5m marketing push spanning out of home, social media, video on demand, influencers and PR across autumn 2022 and spring 2023.
Fibre One is owned by General Mills and launched in the UK in 2015, after rising to prominence in the US.
It isn’t the only brand on the quest to create a healthier doughnut.
Last year former Graze CEO Anthony Fletcher unveiled Urban Legend, a new doughnut brand offering 160-calorie doughnuts which are steamed rather than fried, before a micro layer of fat is applied to the outside, massively reducing their fat content.
No comments yet