Fiddes Payne has overhauled its cake decorations portfolio and renamed it Cake Angels.

Rolling out now and replacing the existing Fiddes Payne range, Cake Angels comprises nine new products: three component jars containing various decorations including a glimmer mix and a choc & mallows combination three sets of themed icing decorations a Summer Cup Cake Kit and two sets of cake candles.

The revamped brand fused substance and style, and would satisfy home bakers’ increasing appetite for “experimentation and showmanship”, said commercial controller Alex Balzaretti.

All existing lines had been “refined and improved”, he added.

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