Finnebrogue has expanded its partnership with Asda to bring an exclusive Christmas product range to shoppers.
The range includes 37 lines and is predicted to bolster Finnebrogue’s sales by 115%, with 3.2 million packs projected to be sold during December.
The festive range includes eight new products such as the Exceptional Chicken, Caramelised Onion & Sage Stuffing Balls, developed in response to consumer preferences shifting towards stuffing balls over other formats, it said.
It also includes Pork, Apple & Honey Stuffing stars, designed as a kid-friendly option.
Additionally, Finnebrogue is launching Pigs in Blankets with a Camembert Centre and Hot Honey Wreath as a centrepiece.
“We are proud to partner with Asda to launch our exciting Christmas range,” said Barbara Mullen, product developer at Finnebrogue. “From indulgent stuffing parcels to innovative plant-based options, there’s truly something for every festive table.
“It’s our mission to make food the best it can be, and this range reflects our commitment to quality, sustainability, and creativity.”
As part of its plant-based offering, Finnebrogue has also created a Butternut & Chestnut Roast as an “indulgent main course option” for non-meat eaters this Christmas.
“With a partnership of over a decade, we are delighted to work with the Finnebrogue team once again to launch the new Christmas range into Asda stores,” said Cathy Elliott, Asda buying manager for NI Local. “Our customers value quality and innovation, especially during the festive season.
“This exclusive range with Finnebrogue delivers on both fronts, ensuring shoppers have plenty of locally sourced, delicious options for their Christmas celebrations.”
The range will roll out in phases with frozen and fresh stuffing and accompaniments already available, and eight new product lines to hit stores on 17 December.
Shoppers can also take advantage of a two for £5 promotion on chilled stuffing and sides.
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