Natural drinks brand Firefly is expanding into Morrisons next month.

The brand’s peach & green tea, grapefruit & passionfruit, and lemon, lime & ginger drinks (rsp: £1.60 for 330ml) will roll out to 300 stores in November. The brand is already available in Waitrose, Ocado and several other independent retailers.

Firefly said retail sales had risen by 25% over the past year and were on track to hit £5m during 2011. The company is targeting £24m by 2014 and is developing PET bottles to help its push into convenience.













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