Anna Mason is a senior account manager at Highgate based ID marketing services agency
The packet for Baxter's Classic Mediterranean tomato pan fry saucedoes not direct what the sauces should be used for, so I decided to wallop mine on a load of pasta.
I tend to trust things which are in a tub more than these foil sachets, but having said that the packaging looked attractive, and I found it easy to open with a pair of scissors. I also liked the way the artwork on the packaging suggested the product was good quality and expensive.
I don't have a lot of time, so if I am going to have a quick dinner I usually resort to baked beans on toast. But it was nice to try something equally convenient but more sophisticated and nutritionally balanced.
Looking at the raw product I thought it was too pulverised.
Although you could discern olives, capers and onions in the sauce I would have liked it to have been a bit more chunky.
I also thought it smelt too fishy it must have been the capers. It hit me as I opened the packet, which was not too pleasant. But once I had it on the pasta it tasted absolutely delicious- fresh and tasty.
I like the whole idea of the brand there is definitely a call for more fresh convenience products among busy twenty and thirty somethings such as myself.
However I am getting a bit tired of these companies who are jumping on the celebrity chef bandwagon though having said that, I do like the Loyd Grossman pasta sauces.
I suppose it gets attention at launch but surely your product should speak for itself because of the way it tastes rather than because it is endorsed by a chef such as Nick Nairn.
I'd still give it 9 out of 10 overall, as it is definitely something I will buy again.
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