First Jersey Royal potatoes land in supermarkets

The season’s first Jersey Royals have arrived on supermarket shelves.

William Church, sales and marketing director at the Jersey Royal Company, said supplies had gone out to retailers including Tesco, Waitrose, Ocado, Co-op, Budgens, M&S and Aldi, as well as to wholesale.

However, Jerseys are still thin on the ground and in need of a boost from warmer weather. “The crops are developing well but slower than we would have ideally liked,” said Church.