UB is giving flatbreads some mainstream appeal with the launch of Jacob's Flatbreads.
The NPD is rolling out now in Salt & Cracked Black Pepper and Mixed Seeds flavours (rsp: £1.42).
"Consumers have traditionally perceived flatbreads to be very premium, which has prevented them from gaining mass appeal," said brand director Victoria Gregory.
The NPD is rolling out now in Salt & Cracked Black Pepper and Mixed Seeds flavours (rsp: £1.42).
"Consumers have traditionally perceived flatbreads to be very premium, which has prevented them from gaining mass appeal," said brand director Victoria Gregory.
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