McVitie's has teamed up with kids' channel Cartoon Network to stage an interactive campaign for Penguin Flipper Dipper. The aim is to get kids on to the Cartoon Network web site (via on air spots and an ad in the Cartoon Network comic) which leads to a Flipper Dipper microsite that includes a pengball' game and competitions to win filled branded rucksacks. McVitie's is putting £3m behind Penguin this year, including specific Flipper Dipper TV and poster ads. {{MARKETING - P&P }}

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