Flora has returned to TV screens for the first time since 2019, with an advert to promote its “100% natural ingredient credentials”.
The ad, unveiled today (11 April), featured “individuals making great things happen – naturally, all while sharing close-ups of natural and delicious food like jacket potatoes, sandwiches and pancakes, all topped or made with Flora to show off its plant-based versatility” the brand said.
It will play a key role in Flora’s new ‘Be a Natural’ campaign, which encourages consumers to “celebrate the talent that’s naturally theirs, the natural ingredients they were born with, and those moments that happen naturally”.
The advert will appear across Channel 4, ITV2, ITVBe, E4 and Film 4, backed by digital, PR and social activity involving influencer partnerships.
The ‘Be a Natural’ push highlighted “Flora’s naturalness, and we want to share that with the nation” said John Mulvey, head of Flora brands for UK&I.
“We know how great it feels when good things happen naturally, like Flora being made from 100% natural ingredients. So, we’re looking forward to people all over the country getting involved with the campaign and showing us their natural talents.”
No comments yet