Florette has announced the launch of two salad bowls: Florette Spicy Salad and Florette Caesar Salad.
The range is designed to introduce more choice to the salad category and broaden the appeal of the brand.
The Florette Spicy Salad (rsp: £2.50/200g) includes a selection of crisp, mixed leaves, peppers and tomatoes, with a peri-peri dressing for a spicy kick and chilli sprinkles for added texture.
It will be available from 5 May 2025 in Asda, Nisa, Booths and Iceland.
“Florette Spicy Salad comes with a bit of peri-peri attitude, meeting the growing appetite amongst UK consumers for spicy food, and offers a real point of difference in a category which is seen by some as a bland sea of green,” said Martin Purdy, commercial and marketing director at Florette. “It’s really versatile and can be enjoyed as a standalone lunch, a tasty side dish or used to add more spice to protein dishes.”
The Florette Caesar Salad (rsp: £2.50/165g) features romaine lettuce with a tangy Caesar dressing, crunchy black pepper croutons and parmesan shavings, and will roll out from mid-June in Iceland, Booths, Nisa, Spar, Londis and Budgens.
“Florette Caesar Salad brings back a great-tasting and indulgent favourite which has had a recent resurgence in popularity and is a versatile, tasty accompaniment to a wide range of everyday meals and snacks,” Purdy added.
The range will be boosted by marketing investment throughout 2025, including sponsorship of the Food Network, which runs during the key summer period, May to August.
The brand has also partnered with both Good Food and Olive magazines to extend brand engagement.
Florette said it had seen value sales up by 19% and volume sales up 26% in the past year, strengthened by increased distribution.
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