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News

FMCG news round-up: week beginning 2 November 2015

By Simon Gwynn2015-11-04T14:47:00+00:00

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Golden Sheep gets new fleece

Black Sheep Brewery has unveiled a new look for its Golden Sheep ale. The rebrand will bring it in line with the flagship Black Sheep ale, which was refreshed last year.

Grand Marnier launches limited bottle

Diageo has launched Le Café Parisien, the latest limited-edition bottle for Grand Marnier Cordon Rouge, which it said was designed to echo the flamboyance of the French capital’s café scene.

Litmus Wines pioneers English orange wine

English wine brand Litmus Wines has announced plans to release an Orange Bacchus - the first of its kind made in England. Orange wines are produced by macerating the juice of white grapes with their skins, a method usually only used for red wines.

Buzzing Lucy Bee

Organic coconut oil brand Lucy Bee has expanded with six unprocessed superfoods, spices and salts including lucuma powder (rsp: £9.50/250g) and maca powder (rsp: £9.50/125g). The range is available from distributor Tree of Life from 1 November.

Colours of Moju

Cold-pressed juice brand Moju is debuting its three-strong range of fruit and veg blends next month in Harrods, As Nature Intended and independents. The juices come in 250ml bottles (rsp: £2.95).

Co-op and Oppo co-operation

Healthy ice cream alternative Oppo has won a listing in 400 The Co-operative stores for two of its flavours: Madagascan Vanilla & Baobab and Salted Caramel with Lucuma (rsp: £4.99/500ml).

Waitrose 100% exclusive

Percol is launching new instant coffee 100% (rsp: £2.49/100g) exclusively in 250 Waitrose stores. All profits will be donated to Cancer Research UK.

Primrose’s Kitchen adds festive hamper

Health food brand Primrose’s Kitchen has launched a Healthy Breakfast Hamper (rsp: £25.99) containing 400g Raw Carrot, Apple & Cinnamon Muesli; 400g Raw Beetroot & Ginger Muesli; 300g Organic Courgette & Cacao Granola; and 300g Banana & Hemp Granola. They are available now from the brand’s website.

Spiced filling

Princes has launched a limited-edition Spiced Apple & Cranberry Fruit Filling (rsp: £1.19/410g) into Tesco stores. The launch was inspired by TV baking shows, said the supplier.

Spreading the energy

Sun-Pat is teaming up with Olympic long jumper Greg Rutherford to launch competition Spread the Energy. Consumers are invited to nominate a sports team, with 10 teams winning £1,000 worth of vouchers for sports kit.

Wat Kitchen calling

Asian meals brand Wat Kitchen has rolled out an outdoor ad campaign on phone boxes, with many sites chosen for their proximity to stockist Iceland.

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