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News

FMCG round-up: week beginning 12 October

By Simon Gwynn2015-10-13T10:41:00+01:00

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Laughing Cow Mini Cravings on TV

Bel UK’s new snack product The laughing Cow Mini Cravings will appear in a £2m TV campaign from today (12 October) with an advert directed by BAFTA-winning directors Jonny Sabbagh and Will Harper.

Surf and Comfort

Unilever is launching joint limited-edition winter SKUs for its Surf and Comfort laundry brands: Surf Winter Violet & Mistletoe (rsp: £5/875ml) and Comfort Creations Mistletoe & Crocus (rsp: £3/1.16l).

Elizabeth Shaw launches Christmas boxes

Chocolate brand Elizabeth Shaw has introduced three new festive boxes. Winter Warmers Truffle Collection (rsp: £6) is listed by Asda, while Christmas Creations (rsp: £5.99) and Milk Chocolate Orange Spice Crisps (rsp: £4) are in Tesco.

English Provender in a proper pickle

English Provender is launching a new range, Proper Pickle, in Asda and Waitrose this month. The 325g jars (rsp: £1.50) come in four varieties: Chunky, Finely Chopped, Beetroot and Pickled Onion. The launch will be supported by PR, digital and sampling.

Fruit Squeeze ditches sugar

CBL Drinks has become to latest company to remove sugar from its children’s drinks. The supplier’s Fruit Squeeze range is now available in three sugar-free flavours: strawberry, orange, and apple & blackcurrant.

Percol’s cool rebrand

Percol has relaunched its range with brand concept ‘Cool Beans’. It sees a cast of coffee bean characters, such as Intense Italiano and Lively Latino created for its product range. Percol is supporting the campaign with a sampling tour featuring a live mariachi band, and radio advertising on Heart.

Pieminister’s new look

Pieminister is revamping its retail packaging to more closely reflect the design of its newest restaurants. For the first time, the brand’s pies, pie pots and open top pie ranges will feature a unified design. The brand has also won a listing in 218 The Co-operative Group stores for six of its pies, and its range in Waitrose has increased from three to five.

Whiskas goes back to skool

Whiskas has launched YouTube channel Kitten Kollege, which will provide expert tips on how to raise a kitten. Developed by AMV BBDO, in collaboration with Google and Mediacom, the channel also features content developed with comedy site College Humor.

Pots & Co expands range

Pots & Co has added a new flavour to its range of individual desserts in ceramic pots. The Vanilla & Chocolate Pot (rsp: £2), which features a layer of chocolate ganache on top of a base of vanilla cream, launches this month in 197 Tesco and 269 Waitrose stores.

Shloer packs a punch

Shloer is adding an Apple & Blackberry Punch to its range. The limited-edition variant (rsp: £2.25/750ml) is available from this week in Tesco, Sainsbury’s, Asda and Waitrose.

Roberts turns pink

Roberts Bakery has partnered with the Genesis Breast Cancer Prevention to launch its first on-pack charity initiative. Dedicated pink packaging and messaging will roll out across five million packs of the bread maker’s wholemeal thick and thin SKUs.

Puppy portfolio for P&M

Pooch & Mutt has expanded its Pocket Pack portfolio with a variant aimed at young dogs. Available now from Waitrose, the Puppy Development product introduces updated packaging that is being rolled out across the range.

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